Microsoft desperately wants Windows Phone to grow, but it isn’t happening as quickly as they want. They recently bought Nokia’s hardware and mobile division. Microsoft is also pushing their other partners to kick out more Windows Phones for them. According to a rumor from Russian blogger Eldar Murtazin, the Redmond-based company recently offered to pay Samsung $1 billion to increase their output on Windows Phone devices. This is just a rumor, but it’s an amusing one nonetheless. It’s also not the first time that Microsoft has tried to solve their Windows Phone woes by throwing cash at their partners.
Another “good” news from Microsoft – company negotiate with Samsung and offer 1 billion support if vendor will produce Windows Phone devices
— Eldar Murtazin (@eldarmurtazin) December 12, 2013
Microsoft has tried to get HTC to produce dual-boot smartphones that run both Android and Windows in the past, too. Let’s be honest; no one would ever boot that device into the Windows Phone OS. However, it would boost the adoption of Windows Phone on paper, and that’s a big part of what Microsoft is trying to accomplish. Increasing the appearance of consumer adoption could lead to actual increased consumer adoption.
Microsoft had a deal similar to the one offered to Samsung worked out with Nokia before they outright bought the Finnish company. Nokia was paid a ton of cash by Microsoft to get them to produce Windows Phone devices exclusively. Samsung is in a much better position financially than Nokia was when Microsoft moved in. That’s the big difference here, and that’s the reason that Samsung may hold back from taking Microsoft’s money. At the end of the day though, cash is king. If Microsoft can make it worthwhile for Samsung, we could see an influx of Samsung branded Windows Phone devices in 2014 and 2015.
Nokia’s shareholders have already signed off on the Microsoft acquisition. The deal will cost Microsoft over $7 billion dollars. It buys them the whole of Nokia’s mobile division, both hardware and software. This rumor about trying to buy their way into Samsung’s heart is just a rumor at this point. We’ll know if it’s true if Samsung suddenly releases a slew of new Windows Phones in 12-18 months.